The name Creative Swan comes from our love for the swans located at Lake Morton in our hometown of Lakeland, Florida. Back in 1957, a mated pair was gifted to the City of Lakeland by Queen Elizabeth II. Since that time, Lakeland’s swans have become iconic figures in the community. It is almost a rite of passage for families to visit Lake Morton to feed or simply admire our beloved swans. The Swan also represents beauty, elegance and refinement. We wanted our brand to reflect our love for our hometown and it's beautiful swans, while at the same time representing the beauty, elegance and refinement we strive to achieve in everything we do.